Content Creator
SUMMARY:
The Content Creation for Earth Elements Soapworks will drive the ideation, execution, and delivery of strategic content across the brands digital ecosystem, including our website, email campaigns, blogs, and social media platforms such as Instagram, TikTok, Facebook, YouTube, Pinterest. Reporting to senior leadership, the Content Creator will partner closely with cross functional teams to design and produce successful, creative social campaigns, maximizing opportunities for engagement and brand building. The ideal candidate will be a digital creator, with extensive knowledge of natural skincare and beauty industry trends, have multi-media design capability including but not limited to producing quality images and video content within Instagram, TikTok, Facebook, Pinterest and other social media channels, and in developing email marketing content and writing blog post to help us reach our target audience by delivering both useful and appealing online information about our company and products.
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RESPONSIBILITIES:
- Create engaging posts, videos, social media reels, and social media stories to build brand awareness and monitor engagement.
- Develop, design, plan and execute media assets and campaigns across all existing and emerging digital / social channels and platforms.
- Ability to creatively produce for video formats, as well as static image-based content.
- Establish visual language and branded content that will effectively communicate with target consumer and audience.
- Produce and coordinate videos, photoshoots, graphics, and other multimedia content that is fresh, compelling and inspires core audiences to engage in consumer journey.
- Stay current with industry/advertising/cultural trends.
- Work in close partnership with the Social Media Manager to ensure all deliverables and deadlines are met, within budget.
- Collaborate effectively with designers, copywriters, consumer engagement and product marketing teams to craft brand and content strategy.
- Conduct keyword research and use SEO guidelines to optimize content
- Identify customers’ needs and recommend new topics
- Update website content as needed
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POSITIONS REQUIREMENTS:
- BA or BFA in English, Communications, Journalism, Marketing or related field is favored.
- 2-3 years of relevant work experience within the agency or in-house Creative team.
- Expert level experience in content management tools such as Canva, Grammarly, and InShot to create social media content across digital platforms such as Instagram posts/reels, TikTok posts/reels, Pinterest (Adobe Creative Suite, InDesign, Photoshop, Illustrator, After Effects, Animation Flash, HTML skills a plus )
- Expert level experience in SEO, content topic research and planning content strategies around a to find resonating topic ideas that drives brand growth and awareness.
- Creative portfolio demonstrating scope of creative capabilities, with a focus on digital design, art direction, and fresh digital media projects.
- Strategic and conceptual thinking, with passion for innovation.
- Highly driven and energetic, proactive and takes initiative.
- Superior communication, organizational, time-management and collaboration skills.
- Superior written and editing skills in English.
- Superior fact-checking long-form content pieces.
- Awareness of emerging technologies and platforms.
- Proactively seeks diversification of knowledge, skills, and abilities.
- Action oriented with ability to prioritize and drive results.
- Strong analytical and problems-solving skills; high attention to detail.
- Adaptable and able to handle pivots in priorities, critiques, and edits.
- Highly versatile and dynamic, creative, design, and art direction skills.
- The ideal candidate lives and breathes social – thrives off creating content and communications that genuinely connects with audiences.
- Must provide at least 3 professional references
Please email your Resume and a Cover letter with CONTENT CREATOR OPPORTUNITY as the subject line to hello@earthelementssoapworks.com
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